A luxury brand that is symbolic of the 21st century, Jimmy Choo is defined by a strong, independent, bold and glamorous style. The brand originated in the imagination of Jimmy Choo, a shoemaker in London’s East End, in the early 1990s. The company was founded in 1996 and soon sold its wares to the biggest names in Hollywood. Women’s shoes are at the heart of the product range, which also features numerous accessories, small leather goods, men’s shoes, and fragrances.